Help, Search Engine Optimization (SEO) for Beginners

Search Engine Optimization (SEO) is now possible for the foreigner does not have anymore, but for a new beginning-the beginning of the Internet world (like me) may still not very familiar with SEO. Well to make it easier to know and learn SEO, SEO master one of the world have made the instructions for us. Who else if not Google, which recently authorized through Webmaster Central blog has published a tutorial on Search Engine Optimization (SEO) Starter Guide. Following translation / summary of free

PDF documents can be downloaded from the google blog, and initially not to be published to the public, only for the internal, but also in the public release. Because it does not contain the secret-a secret SEO Google, but even so, this document is important enough for beginners, to optimize your web site / blog kita. SEO can be said a little ways to modify a part of our website, so that the strong influence to the users (readers) and performance in search engines such as Google, yahoo etc.. When successful mengoptimalisasi our website, then when a user searches for keywords, the website can appear in the results of early, so that the possibility opened by our website visitors to the greater.

Google says, though these instructions to optimize the search engines, but still suggest that a more important goal is for visitors to our website, so stay focused when writing for the visitors who take advantage or our website.

Here are some important point of the document are:
1. Create a page title (Title) Unique and precise

Title is located on the web page meta tags which is in between the tags . If we show any posts on search engines, then the title of which is in between the title tag will be in the title of search results.

Practical guidance for the definition title tag:

• Describe accurately the content or the content page. Avoid titles that are not related to the content and use a title such as "Untilted" or "New Page 1" etc.
• Create a unique title for each page, so make with the other pages.
• Create a description of a clear and informative. If too long, Google will only display the part. So please do not subtract too long and the words do not matter.

2. Take advantage of (a) in the meta description tag "Description"
Description of a page, or provide summary information to Google and other search engines about whether the content of the page. This meta tag bisanya under the title, with examples of HTML code as follows:

Google may also use as a snippet of information, although google may also use in other parts of the page tesebut, such as the description on the web site Open Directory Project. Can be read on mengoptimalisasi meta tags "description" here is improving with snippets better description meta tags
Practical guidance for meta tag "Description"

• Please be accurate summary document. Avoid tulisa such as:

1. description that is not related to the content
2. use the general description such as "This is a webpage" or "Page about baseball cards"
3. only with the keyword (keywords)
4. Copy and paste the entire contents of the document

• Create a unique description for each page

3. Improve the structure of our website URL
By creating a good structure, not only simplify organize our website, but can also produce crawling by search engine better.
[On WordPress and the other, this structure is known as Permalink term, which can be arranged through the administrator page. Selengkpanya can also be read here Some tips after installing wordpress]

Petujuk practical to make the URL structure

• Use the word in the URL, as this more user friendly to the user. Avoid:

1. The structure that is too long
2. words such as "page1.html"
3. excessive keyword (repeated many times)

• Create a simple structure. Avoid:

1. too in the structure, eg dir1/dir2/dir3/dir4/dir5/dir6/page.html
2. the name that is not related to the content

• Provide a URL to go to the document. Avoid:

1. Having the domain and sub domain (eg domain.com / page.htm sub.domain.com and / page.htm) that access to the same page
2. Combining the version of the URL www. and non-www. in the internal link structure.
3. Using capital letters

4. Create a site so easy to us in terms of Navigation
Navigation important website to help visitors quickly find the desired content. It also helps search engines understand what the important content from the web. Although results of google search provided up to the last level, but Google also considers the overall picture is.

One way to facilitate the search engine is to add XML Sitemap.
5. Content and offer a quality service
Practical guidance for content:

• Write the text easy to read (easy-to-read)
• Stay focused on the topics covered. If tulisa long, then split with the subtitles, the separator layout akan better.
• Use language that is relevant.
• Create content that is unique and quite new, so avoid the copy paste.
• Create content that is focused for the user, not for search engines.

6. Write the text "Anchor" is better
Anchor text is that you can click on, the user views, which are placed between the HTML code and .

Anchor with a better, easier for the user and also for the search engines understand what a page in the link.
Practical guidance for Anchor

• Choose a descriptive text. Avoid:

1. common words such as "page", "article", "click here" etc.
2. words that are not related to the link
3. is the URL of the page (for most cases)

• Write a concise text. Avoid the anchor for a long, even up to one paragraph.
• Format a link so easy in the knowledge, distinguish between normal text and links.
• Think about the anchor text that link to internal page we, as this also helps users and google to better navigate the web.
  

7. Use heading tags rightly
Heading tags are HTML tags that are used for the title or sub
titles, ranging from

until

. is the most important and decreased
kepentingannyan level until

8. Optimize the use of Image (picture)
One is to optimize the image with a description of the attribute "alt", this can be useful if the image does not appear, then there will be information / description of what tetnag image.

9. Efektifkan the use of robots.txt
Robots.txt file is a file that is intended for search engine whether they allowed mengakes or crawl certain pages of our website. This file is placed in the root directory our website. For example http://ebsoft.web.id/robots.txt

10. Understand the attribute "nofollow" for links
Set the value of the attribute "rel" with the "nofollow" will be to say that the google link that can not be written in the follow by google (does not affect the reputation of the link). If you'd like the link does not intend to increase the reputation of the address link, then use nofollow.
11. Promote the web in a way that properly

Some practical guidance to promote the website:

• Create a blog about the content or services that are new.
• Offline promotion
• Knowing about the social media sites ..
• If the form of business, add in Google's Local Business Center
• Follow to the community related to the theme of our site
  

12. Take advantage of the features Google Webmaster Tools
Search Engines such as google's, provide free tools for webmasters, Google Webmaster Tools that help managers to control the web with google how to better interact with our website. This tool helps to analyze the various problems we are going. Besides Google and Yahoo also offer Microsof the same, namely Yahoo! Site Explorer and Live Search Webmaster Tools.

More information can also read this article in order Tips web / blog terindex with us either by Google

13. Take advantage of the Web Analytics service
To analyze web visitor traffic, the facility can be used such as google Google Analytics.

For more information, download the PDF document Jump Search Engine Optimization Starter Guide, which describes more detail about this, in 22 sheets (Translated and summarized independently by Ebta Setiawan)